Brand Tango’s Unlimited Vacation Club Brochure Wins Again

Sappi Fine Paper Awards Printer Franklin Dodd Communications Gold in 16th Annual North American Printers of the Year Awards for 2012-13

Orlando, Florida – June 18, 2013 – (INTUITION by Perspective Group) – The results are in, and Brand Tango, a Deerfield, Fla-based marketing, technology and design firm, is proud to announce that the welcome kit designed and created for Newton Square, Pa.-based AMResorts’ Unlimited Vacation Club has been recognized once again. Sappi Fine Paper North America named it the Gold winner for brochures in the 16th North American Printers of the Year Awards for 2012-2013. The kit, printed by Franklin Dodd Communications, a Nationwide Argosy Solutions Company, of Miami, Fla., was chosen as one of the 10 winners from approximately 1800 entries, including work for nationally known brands such as Marc Jacob and Audi.

During the presentation, the judges were effusive in their praise for the Unlimited Vacation Club piece. “The winner of the brochures this year was over the top,” said Dr. Malcolm Kief, a judge and a professor in the Graphic Communication Department at California Polytechnic State University. “It had everything. There’s this beautiful black, fabric-covered case, and on the inside is a wonderful black-and-white half-tone printed on metallic paper. Then you pull out the actual book, … it had die-cutting and embossing. It had all kinds of amazing components. The inside was really a very simple design but the photographs were reproduced just flawlessly with lots of contrast, lots of vibrant color, and lots of white space so the white paper really added a nice dimension to the book. It was terrific.” The award presentation can be seen at http://www.na.sappi.com/global-programs/printers-of-the-year/current-year-s-winners/gold.

Other judges were Lauren Elliot, principal of Wicked Good Print Production; Ken Lantz, an independent print and process consultant based in New York; and James K. Tenorio, a professor in the Graphic Communications Management Program at University of Wisconsin-Stout Wisconsin’s Polytechnic University.

“Every facet of the brochure demonstrates the Brand Tango team’s design expertise,” said Lilli Rivera, a sales executive at Franklin Dodd who handles the Brand Tango account. “There’s a tremendous amount of technical specificity from paper selection to embossing, but it all comes together to create a cohesive brand statement. We are pleased to have been able to bring their vision to reality.”

“This was such a pleasant surprise. The design team at Brand Tango has been highly focused on creating immersive brand experiences on tablets and mobile devices so it was nice to see that our print work is still garnering attention and being recognized by industry peers.” said James Kluetz, Brand Tango’s creative director and the kit’s designer.

“We felt sure this piece was going to be a winner for Unlimited Vacation Club, and their strong sales show we were right,” says Joe Russoniello, Brand Tango president. “The industry recognition we have received has also been gratifying.”

Previously, the Unlimited Vacation Club by AMResorts Welcome brochure was recognized at the local and regional level with Gold ADDY awards and it went on to compete for a national ADDY award. With more than 50,000 entries annually, the ADDY Awards are the world’s largest advertising competition. The brochure was also a finalist in the American Resort Development Association’s ARDY awards.

Brand Tango is a comprehensive marketing, design, and technology company with clients in hospitality, real estate, recreation, employment, health care, consumer products and services, and financial services. Relying on their decades of combined expertise, its principals and staff help clients find solutions that deliver measurable results. Follow them on Twitter @brandtango or on Facebook at facebook.com/BrandTango. For more information and examples of their work, visit brand-tango.com or call (954) 295-7879.

Original Source: Brand Tango’s Unlimited Vacation Club Brochure Wins Again
Perspective Magazine is the largest independent trade publication for the timeshare and fractional ownership industry globally. Syndication by INTUITION, a leading brand marketing service by Perspective Group.

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Timeshare Ownership Awareness Sessions Improving Value for Holiday-Makers

RTX Expands Resort Partnerships Staff

Perspective Group Confirmed As TripAdvisor® Official Partner

Travel To Go Confirms Sponsorship Of GNEX 2015 Timeshare Conference

RTX Confirms Sponsorship Of The Canadian Resort Conference

Holiday Systems International Confirms Platinum Level Sponsorship For GNEX 2014 Timeshare Conference

More Members, More Choice With DAE

Resort Travel & Xchange To Sponsor GNEX 2015 Timeshare Conference

Dial An Exchange USA Rolls Out Resort HOA Outreach Program

Generator Systems Renews Sponsorship For GNEX 2015 Timeshare Conference

DAE Adds New Top End Options To Resort Portfolio

INTUITION Adds Enhanced Facebook Analysis To Brand Marketing Service

Grand Residences Celebrates Six Months Of Success

Oombaga Wins Prestigious Ace Innovator Award At ARDA World 2013

Classic Holidays Affiliation Impacts Australian Resort Managers

Heather Guffin With Alliance Sales & Marketing Solutions Attending ARDA WORLD 2014 At Booth #824

staySky Vacation Clubs Reaches Membership Milestone

weholi Confirms Bronze Sponsorship for CRC 2016

Royal Resorts Celebrates 20th Anniversary Of Employee Education Program

New Appointments Take DAE To Next Level

Perspective Group Hires Director Of Client Services

RTX Treats Members To Family-Favorite Vacations

Freedom Resort Club Selects Perspective Group For Brand Marketing

Alliance Sales & Marketing Adds New Cloud Based iTeam Business Solution To Its Portfolio

Sunscape® Puerto Plata Dominican Republic Opens its Doors

Interval International Confirms Bronze Sponsorship at CRC 2016

Fermin Cruz

weholi Confirms Sponsorship Of GNEX 2016 Timeshare Conference

Deedback Solutions Presents Captain Richard Phillips At GNEX 2014 Conference

Classic Holidays Takes Show On The Road In New Zealand

Vacatia Selects INTUITION Brand Marketing Service

5-Star Customer Service Pays Off For Travel To Go

Dial An Exchange Sponsors Upcoming Australian Timeshare Conference

The Secret is Out: Grand Pacific Resort Management No Longer “Best Kept Secret” in Timeshare Management

American Resort Collection Secures First Management Agreements & Inventory Acquisitions

Resort Travel & Xchange Reports Record Growth

Fast-Growing RTX Builds Industry-Wide Presence

Silver Sands Joins Classic Holidays’ Resort Partner Program

National Timeshare Owners Association Appoints Two To Advisory Board

Weholi Selects INTUITION For Brand Marketing

The Association Of Timeshare Recyclers Engages Perspective Group To Help With Marketing Strategy

Dreams Tulum Completes Stunning Enhancements

True Incentive Confirmed As Exhibitor At GNEX 2016

Resort Travel & Xchange Confirms Support Of GNEX 2014 Conference

DAE Reaches A New Milestone With Royal Aloha Vacation Club

Classic Holidays Set To Celebrate 35th Anniversary

Give The Gift Of A Vacation With UVC’s Unlimited Sharing Program

Resort Management Services Sponsors GNEX 2016 Conference

VacationCondos.com Confirms Sponsorship For Canadian Resort Conference

Ron Haylock’s Memory Set To Inspire At Christel House South Africa

San Diego Business Journal Names Travel To Go As Award Finalist

Unlimited Vacation Club Marks Record With 13 New AMResorts Deals In 2015

CustomerCount Surveys Gather Feedback At 2014 RCI Christel House Open

Dial A Change: Unveiling The New Look DAE

Dial An Exchange Sponsors Local Charity For Fifteenth Year In A Row

staySky® Vacation Clubs Ready For Banner Travel Season With Four Resorts In Top U.S. Destination

Classic Holidays Launches Impressive New Website

RSG Developer Services Launches New Website

DAE Gears Up For GNEX 2015

Brand Tango Confirms Silver Sponsorship For GNEX 2014 Timeshare Conference

Australian Timeshare Owners Applaud DAE Initiative

NTOA Sponsors Canadian Resort Conference

RTX to Sponsor C.A.R.E. 2016 Sponsorship Awards Ceremony

BuyaTimeshare.com Sponsors Canadian Resort Conference

Roy Peires Confirmed As A Keynote Speaker For GNEX 2014 Conference

RTX Posts Record Highs For January

TrackResults Wins Coveted Award For Best Product Development

RTX Nominated For Two Prestigious Industry Awards

NTOA Releases First Timeshare Owners Study

First Canadian Resort Conference Delivers Powerful Content

Travelers Indulge With TradeWinds Yacht Vacations

Classic Holidays Wins Best Management Company Three Years Running

TrackResults Renews Sponsorship For GNEX 2015 Timeshare Conference

TradeWinds Belize Yacht Base Relocates To Robert’s Grove Marina Residence

David Siegel Shares Vision For Victoria’s Voice Foundation At GNEX 2016

Travel To Go Supports Las Vegas Charity Fundraiser

Dial An Exchange China Announces Impressive Rise in 2012 Numbers

DAE Offers Vibrant Fall Getaways To British Columbia

Secrets Maroma Beach Riviera Cancun Resort Wins 2014 TripAdvisor Travelers’ Choice Award

Classic Holidays’ Don Pancho Beach Resort Back To Normal

Royal Resorts Enters New Era

LaTour Hotels & Resorts Takes Over Management of Banff Gate Mountain Resort

DAE Signs Deal As Preferred Exchange Partner With LPA

RTX Offers Global Vacation Options By Land & Sea

Resort Travel & Xchange’s Justin Hunter Elected to CRDA’s Board of Directors

DAE Members Hit High Note With Branson Vacations

Dial An Exchange Confirms Platinum Level Sponsorship For GNEX 2014 Timeshare Conference

NTOA to Serve as a Bronze Level Sponsor for CRC 2016

Karma Royal Group Launches The Final Release At Karma Kandara, Bali

UVC Resorts Introduces The Lifestyle Collection

TradeWinds Adds EASY BOOKING Feature To Its Website For Yacht Vacation Rentals

Brand Reputation Management Software Adapted For Timeshare Industry

Merlin Software For Vacation Ownership Sponsors The RCI Christel House U.K. Charity Golf Tournament

National Timeshare Owners Association Announces Regional Meeting

In The Holiday Spirit, RTX Gives Back To The Community

Merlin Software Announces AOCAP Silver Sponsorship, Mike Ashton To Speak On Software And Website Integration

Leisure Logistics Announces Occidental Vacation Club as Newest Clients White Label Loyalty Program Will Increase Member Engagement

Global Change For Largest Independent Timeshare Business Magazine

Dial An Exchange Announces Record Membership Numbers

Brand Tango Renews Silver Sponsorship For GNEX 2015 Timeshare Conference

Dial An Exchange Prepares For Major Announcement

RSI Vacations Confirmed As Silver Sponsor For GNEX 2016

DAE Confirms Bronze Sponsorship Of Canadian Resort Conference

Resort Travel & Xchange Provides Timeshare Exchange Alternative

Classic Holidays’ CEO Ramy Filo awarded Top Honour

GetAways Resort Management Sponsors GNEX 2016 Conference

DAE Launches ‘Award Of Excellence’ Initiative In Resorts