INTUITION Has Positive Impact On Timeshare Industry Reputation Online


The timeshare industry’s premier social media monitoring platform and brand marketing service reveals some impressive statistics from 2013.

Orlando, Florida – January 28, 2014 – (INTUITION by Perspective Group) – The INTUITION Brand Marketing service is operated by Perspective Group, the leading independent PR & Multimedia Company globally for the timeshare and vacation ownership industry. Launched officially in February 2013 it has rapidly become one of the hottest new services for timeshare resort developers and associated industry vendors.

The service uniquely combines enterprise-level social media monitoring, brand reputation management and competitive analysis with expert content creation, PR syndication, online marketing, customer surveys and much more.
The company revealed today some interesting facts and figures about the timeshare industry’s online visibility and perceived reputation.

After filtering out duplicates and spam content, the INTUITION Social Media Monitoring platform tracked and analyzed a total of 708,537 unique online mentions of timeshare and vacation ownership between January 1st and December 31st 2013.

INTUITION Timeshare Reputation Management

Of these mentions, 8% were classified as overtly negative in sentiment, the majority of 77% were neutral and 15% were of positive sentiment.

INTUITION Timeshare Reputation Management

INTUITION’s contribution to these online mentions in its first year was a staggering 6% of all mentions, which produced an impressive 66% increase in positive mentions about the industry online, over what would have existed without the work done by the INTUITION brand marketing team.

The data collected over the past year can now be filtered and segmented in countless ways to produce invaluable business intelligence about the timeshare industry as a whole, or drilled down further to provide insights into specific niche sectors.

This positive impact is the result of the combined increase in visibility of INTUITION’s rapidly growing client portfolio. Many companies that use the service have had huge increases in their individual brand visibility, with INTUITION content now representing on average between 50-85% of each companies total online mentions.

“It’s been a great first year for INTUITION, and having worked within the timeshare industry for nearly 18 years, I am proud to be able to see the positive results that the industry can receive as an added benefit to the individual results of our clients.” Said Paul Mattimoe, President & CEO, Perspective Group.

Timeshare Developers, Marketers and Vendors can custom build their brand marketing package to include only the elements they need, but as a whole, INTUITION makes the most comprehensive suite of services currently available from an independent third party company within the vacation ownership industry.

These elements include, but are not limited to:

  • Real time analytics from an enterprise-level social media monitoring platform custom built for the timeshare industry.
  • Brand Reputation Management, Competitive Analysis, Facebook Page Management, Twitter Account Management, Keyword Tracking (individual resorts, products, services or key phrases), Marketing Campaign Tracking.
  • Original content creation, including Press Releases, Blog Posts, Magazine Editorials and more.
  • Content Syndication, Online Marketing and Social Media Marketing.
  • Print and Digital Advertising.
  • Custom Print / Digital Member Magazine Publishing.
  • Guest / Member Surveys, Reporting and Analytics

The INTUITION Brand Marketing service currently provides business intelligence and online marketing solutions for a diverse client portfolio that includes resort developers, marketers, exchange companies, resale and rental companies, travel clubs, software providers, associations, design companies, resort management companies and more across the globe.

For more information visit

INTUTION offers an enterprise-level custom built social media monitoring platform with market leading data segmentation that delivers invaluable business intelligence, from brand reputation management and competitive analysis, to in-depth social media channel analytics and internet-wide brand visibility covering more than 70+ million websites. This service then uniquely combines social monitoring with original content creation, including press releases, magazine editorials, blog posts and social media marketing, plus mainstream and exclusive INTUITION only syndication to enhance brand visibility and product or service awareness. For more information visit

Original Source: INTUITION Has Positive Impact On Timeshare Industry Reputation Online
Perspective Magazine is the largest independent trade publication for the timeshare and fractional ownership industry globally. Syndication by INTUITION, a leading brand marketing service by Perspective Group.

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RTX Treats Members To Family-Favorite Vacations

Festiva Charitable Golf Tournament Raises More Than $85,000

DAE Exchange Services Now offered To Travel To Go Members

NTOA Sponsors Canadian Resort Conference

Dreams Buenaventura Coming To Panama

DAE Expands Options Across Pacific Destinations

Canadian Resort Development Association Becomes Affiliate Member Of The Association Of Timeshare Recyclers

Concierge Realty Family Vacations

Concierge Realty Makes A Splash With Family-Friendly Beach Resorts

Dial An Exchange Sees Impressive Growth in Rental Program in 2012

Dial An Exchange Program Increases Value Proposition For Timeshare Owners

UVC Resorts Introduces The Lifestyle Collection

LaTour Hotels & Resorts Signs Management Contract with Panorama Resort Interval Owners Association

Dial An Exchange Provides Added Value To Exchange Membership Through Gold Advantage Program In The USA

INTUITION To Track Online Behavior Of Timeshare Owners In New Study

Concierge Realty Makes Finding Ski And Oceanfront Villas A Breeze

Merlin Software For Vacation Ownership Sponsors The RCI Christel House U.K. Charity Golf Tournament

TrackResults Reveals Vacation Ownership Clubs Are Becoming Analytical Competitors

Dial An Exchange Sponsors Local Charity For Fifteenth Year In A Row

Secrets Puerto Los Cabos Golf & Spa Resort Is Now Open

National Timeshare Owners Association CEO To Speak At Upcoming TATOC Conference

UVC Explorer's Club

Kids Stay Free At Select Unlimited Vacation Club Resorts

National Timeshare Owners Association Proudly Welcomes weholi To Trusted Affiliates

Roy Peires Confirmed As A Keynote Speaker For GNEX 2014 Conference

Rebrand Leads To Continued Growth For DAE

weholi Launches Easy-To-Use Online Timeshare Marketplace

RTX Confirms Sponsorship Of The Canadian Resort Conference

DAE Nominated As Finalist In 2014 ARDA Awards

Unlimited Vacation Club By AMResorts Awarded RCI Gold Crown

Dial An Exchange South Africa Begins 2013 With Remarkable Growth

UVC Resorts Win Best Hotels Awards

RTX Traveler Magazine Features Hilton Head Island, S.C.

Owners Exchange™ Confirmed As Speaker At CRC Conference, September 9 – 10

Breathless® Punta Cana Rocks The Party With Planet’s Sexiest DJs

NTOA to Serve as a Bronze Level Sponsor for CRC 2016

Classic Holidays ‘Work Inspiration’ Program A Success Launches Platform To Boost Vacation Club Sales

Classic Holidays’ Travel Agency Takes Out More Top Awards

Classic Holidays Launches Impressive New Website

Escape The Cold With Warm-Weather Getaways From RTX

RTX Sponsors Speed Networking At C.A.R.E.

Classic Holidays’ Star Performers Shine at ATHOC Awards

DAE Owner Awareness Roadshow Heads for New Zealand

TradeWinds Adds EASY BOOKING Feature To Its Website For Yacht Vacation Rentals

RTX Spotlights Value-Enhancing Services At ARDA Convention

Don’t Let the Post-Holiday Blues Get You Down

staySky® Vacation Clubs Wins Prestigious Perspective Magazine Award

GNEX 2014 Conference Announces Captain Richard Phillips As Keynote Speaker

DAE Fires Up Fall Getaways

Owners Turn Unused Timeshare Weeks Into Cash

GNEX 2014 Conference Attendance Exceeds 100 Companies

Classic Holidays Raising Dust And Dollars™ In Great Endeavour Rally

Karma Royal Group Opens The Reef On Gili Meno, Indonesia

National Timeshare Owners Association Partners With LightStream

Holiday Systems International Confirms As Exhibitor At Canadian Resort Conference

National Timeshare Owners Association Partners With UCF Professor Dr. Tammie Kaufman

DAE Thailand To Host Timeshare Owner Education Session

Dial An Exchange To Promote Global Advantage Program At ARDA Convention

Oombaga Confirms Platinum Level Sponsorship For GNEX 2014 Timeshare Conference

DAE Offers Wave Of Great Savings At Top U.S. Beach Destinations

Classic Holidays’ Mark Stephenson Appointed To ATHOC Hall Of Fame

Merlin Software Announces AOCAP Silver Sponsorship, Mike Ashton To Speak On Software And Website Integration

DAE Ready For Growth Of Asian Vacation Ownership Market

Royal Resorts Protects Sea Turtles In Cancun, Mexico

Resort Travel & Xchange Supports Advancement Of Young Professionals

Dial An Exchange Appoints Gary Fog As New Business Development Manager-Australia & New Zealand

Merlin Software Identifies Five Key Benefits Of Its Cloud-Based Timeshare Resort Software

RTX Confirmed As Member Of Canadian Resort Development Association

National Timeshare Owners Association Widens Reach Into Canada

Sun Shines Bright On RTX Fall And Winter Getaways

staySky Vacation Club Hires New Director Of Marketing

Industry Leader, Robert Kobek, Is Featured Speaker At GNEX 2015 Conference

GA Keen Realty Advisors Markets Operating Timeshare Resort in Daytona Beach, FL

Perspective Group Confirmed As TripAdvisor® Official Partner

DAE Award To Recognise Outstanding Customer Service

TrackResults Renews Sponsorship For GNEX 2015 Timeshare Conference

Breckenridge Grand Vacations Dominates Sales and Marketing Awards Finalists at ARDA

Perspective Group Hires Director Of Client Services

Brand Tango Confirms Silver Sponsorship For GNEX 2014 Timeshare Conference

DAE Celebrates International Timeshare Appreciation Day

RTX Partners With NTOA

Karma Royal Group Revamps Royal Resorts Brand

Jeffrey Tipton Joins Travel To Go As Corporate Trainer

Royal Resorts See Success With All-Inclusive Packages

True Incentive Confirmed As Exhibitor At GNEX 2016

RTX Announces Full Calendar of Fall Conferences

First Canadian Resort Conference Delivers Powerful Content

Dreams Resorts & Spas Expands Into Central America With First Resort In Costa Rica

CustomerCount Surveys Gather Feedback At 2014 RCI Christel House Open

Classic Holidays Staff Exceeds Expectations According To Guest Satisfaction Surveys

2014 Canadian Resort Conference Confirmed For Toronto

Vacation Tour And Travel Confirmed As Exhibitor At GNEX 2016

DAE Announces FLUXX Party At GNEX 2015 Timeshare Conference

Merlin Software For Vacation Ownership Set To Bring Cloud Computing To ARDA 2014

Travel To Go Confirms Sponsorship Of GNEX 2015 Timeshare Conference

RTX Presents Full Palette Of Vibrant Fall Getaways

Vacatia’s President, Michael Burns, To Open The 2014 ARDA World Resale Forum

DAE Launches ‘Award Of Excellence’ Initiative In Resorts

Timeshare Software Provider Merlin Software Continues Expansion With Two Key Appointments