INTUITION To Track Online Behavior Of Timeshare Owners In New Study

Gregory Christ, NTOA

Orlando, Florida – April 4, 2014 – (INTUITION by Perspective Group) – Perspective Group’s INTUITION Brand Marketing service, through its custom enterprise-level social media monitoring platform, will track and analyze large amounts of online conversations by US based timeshare owners on behalf of the National Timeshare Owners Association (NTOA).

The NTOA, who already uses INTUITION to increase its own brand awareness, will now harness more in depth features of the service to provide a study that will detail the most commonly discussed topics by timeshare owners. The study will track the balance between positive and negative conversations, listing the main causes of complaints, the most praised attributes and most talked about topics. Then through detailed analysis, outline the geographical origins (by state, city etc.) of the majority of those mentions. The report will also determine the most common websites used to discuss timeshare ownership, and the rise and fall in volume on each of these websites over a specified period to show shifts in trends and activity. A publishing date for the report will be announced in due course.

The National Timeshare Owners Association is the premier association representing timeshare owners across the United States. It proactively seeks opportunities to promote the timeshare industry’s continued growth and positive public image, while giving a united voice to the nearly 8 million timeshare owners in the United States.

“Being able to access this level of information about current consumer trends and emotions is both incredible and invaluable to the NTOA and its members. We plan to provide a factual document from real time data that will help us understand, as an industry, how we can improve upon our products and services, while also better understanding the up-to-the-minute concerns, desires and levels of product knowledge of timeshare owners,” says Gregory Crist, Chairman & CEO, National Timeshare Owners Association.

“There has never been a report of this kind created before, which documents the power and influence of social media through the use of technology that we now have available to us,” says Paul Mattimoe, President & CEO, Perspective Group. “Our INTUITION service has many implementations, and we are pleased to be able to utilize its monitoring service to provide NTOA with highly detailed information that can help them educate industry professionals and timeshare owners”.

This report will cover consumers within the United States on behalf of NTOA, with other reports already confirmed for several other locations. Depending upon the volume of data, a global report may also be produced by INTUITION.

INTUITION is a brand marketing service that uniquely combines enterprise-level social media monitoring, brand reputation management and competitive analysis with original content creation, PR services and content syndication. Perspective Group is the leading independent PR & Multimedia company globally for the timeshare and vacation ownership industry, producing and syndicating more press releases than any other company, to larger audiences on a global scale. The company also publishes Perspective Magazine, the industry’s largest trade publication that has true global distribution, and produces the highly acclaimed annual GNEX Conference; a global gathering of senior-level executives. Perspective Group also produces the annual Canadian Resort Conference on behalf of Canadian Resort Development Association, and is a media sponsor of more than 25 other global industry events each year.

INTUITION currently tracks and analyzes more than 300,000 brand mentions per month for its clients, which include resort developers, exchange companies, marketing companies, design companies, software companies, management companies, associations, travel clubs, rental companies and more.

About NTOA
For nearly 20 years, the National Timeshare Owners Association has worked to foster a better understanding of the benefits, value and usage of timeshare ownership through information and educational programs. We are dedicated to working with consumers and the timeshare community to encourage timeshare usage, educate the public on the benefits and responsibilities of timeshare ownership and insure a better timeshare experience for everyone. For more information visit

Operated by Perspective Group, the leading independent PR & Media company globally for the timeshare industry, INTUTION provides a compelling combination of traditional PR, print advertising, online marketing and social engagement tools that assist companies with overall brand visibility, online credibility, customer communication and in-depth strategic marketing analysis. For more information visit

Original Source: INTUITION To Track Online Behavior Of Timeshare Owners In New Study
Perspective Magazine is the largest independent trade publication for the timeshare and fractional ownership industry globally. Syndication by INTUITION, a leading brand marketing service by Perspective Group.

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DAE Introduces Online Resort Reviews For Members

Unlimited Vacation Club Marks Record With 13 New AMResorts Deals In 2015


Concierge Realty Helps Travelers Say ‘Aloha Hawaii’

DAE Egypt Builds New Partnerships In Region

RTX Employees Participate in Asheville’s Days of Impact

INTUITION Exceeds 500,000 Per Month Milestone For Brand Monitoring

Extreme Engineering Has Been Nominated As An ARDA Awards Finalist

RSG’s Deedback Solutions Program Breathes Life Into Delinquent Resort Accounts

Oombaga Wins Prestigious Ace Innovator Award At ARDA World 2013

TrackResults Renews Sponsorship For GNEX 2015 Timeshare Conference

Dial An Exchange To Promote Global Advantage Program At ARDA Convention

Rebrand Delivers Strong Growth For DAE

DAE Boosting NZ Tourist Numbers From Chinese Vacation Ownership Market Launches

Unlimited Vacation Club Appoints Gonzalo Maqueda As Chief Operating Officer

Brand Tango Helps DAE Disrupt The Exchange Service Market

National Timeshare Owners Association Appoints Two To Advisory Board

Classic Holidays Continues To Exceed Guest Expectations

Classic Holidays Staff Exceeds Expectations According To Guest Satisfaction Surveys

Winners Revealed For 2015 Perspective Magazine Awards

Karma Royal Group Revamps Royal Resorts Brand

DAE Expands Portfolio With Oaks Group Properties

GNEX 2014 Conference Attendance Exceeds 100 Companies

Reservation Services International Engages INTUITION For New Product Launch

UVC Resorts Win Best Hotels Awards

Travel To Go Strengthens Travel Club Concept

Concierge Realty Makes Finding Ski And Oceanfront Villas A Breeze

RTX Embraces Multi-Channel Customer Engagement

DAE Celebrates International Timeshare Appreciation Day

Breckenridge Grand Vacations Dominates Sales and Marketing Awards Finalists at ARDA

DAE Appoints New Zealand Customer Service Manager

RTX Partners With NTOA

Travel To Go Confirms Participation & Sponsorship Of Upcoming C.A.R.E. Conference

Silver Sands Joins Classic Holidays’ Resort Partner Program Selects INTUITION For Brand Marketing

More Members, More Choice With DAE

Canadian Resort Development Association Becomes Affiliate Member Of The Association Of Timeshare Recyclers

NTOA Sponsors Canadian Resort Conference

LaTour Hotels & Resorts Signed Property Management Agreement Whiski Jack Resorts

UVC Members Will Now Be Able to Enjoy New F&B Offerings Thanks to AMResorts®’ 24-Hour Dining Program

Send Me On Vacation To Hold Women’s Workshop At Grand Mayan Resort, Riviera Maya

Concierge Realty Selects Perspective Group’s Brand Marketing Service

Wyndham Vacation Resorts Asia Pacific To Sponsor GNEX 2016 Timeshare Conference

Travel To Go Launches Radio Outreach Initiative

Global Change For Largest Independent Timeshare Business Magazine

Vacatia’s President, Michael Burns, To Open The 2014 ARDA World Resale Forum

staySky Vacation Clubs Cater To Rising Wave Of Millennial Travelers

TripAdvisor Executive To Speak At The Canadian Resort Conference

RSI Vacations Confirmed As Silver Sponsor For GNEX 2016

DAE Delivers Educational Magazine For Europe Members

Jim Madrid Takes Stage At Gold Coast Resort Management Conference

DAE Announces FLUXX Party At GNEX 2015 Timeshare Conference

Dial An Exchange Sponsors Upcoming Australian Timeshare Conference

RTX Offers Global Vacation Options By Land & Sea

Brand Tango’s Unlimited Vacation Club Brochure Wins Again

Groundbreaking Timeshare Owners Study Confirmed For September Release

Fermin Cruz

weholi Appoints Fermin Cruz As Vice President Of Sales And Marketing, Americas

DAE Drives New Business In The UK

Timeshare ProPlus to Exhibit at CRC 2016

National Timeshare Owners Association Appoints Wesley Kogelman To Advisory Board

The Association Of Timeshare Recyclers Confirm As Exhibitors At GNEX 2014 Timeshare Conference

Extreme Engineering Amenity To Open At Summer Bay

TradeWinds Chartered Yachts Continues Expansion

Inaugural DAE Golf Tournament Wins Over Taupo

Sun Shines Bright On RTX Fall And Winter Getaways

Classic Holidays ‘Work Inspiration’ Program A Success

Give A Holiday Gift Card This Christmas With DAE!

Freedom Resort Club Selects Perspective Group For Brand Marketing

Resort Management Services Sponsors GNEX 2016 Conference

staySky Vacation Clubs Offers Colorful Fall Getaways To America’s No. 1 Destination

RTX Confirmed As Member Of Canadian Resort Development Association

DAE Owner Awareness Roadshow Heads for New Zealand

DAE Expands Options Across Pacific Destinations

Royal Resorts Sea Turtle Protection Program Exceeds 500,000 Releases In Mexico

Classic Holidays Set To Celebrate 35th Anniversary

AMResorts Named Top Hospitality Company By CNN’s Expansión Magazine For Fourth Consecutive Year

RTX Traveler Magazine Features Maui, Hawaii

Timeshare Association Set To Address Lifecycle Of Timeshare Ownership

C.A.R.E. Vice President Jeanette Bunn Retiring From Board Of Directors

Unlimited Vacation Club Adds New Breathless Punta Cana In The Dominican Republic To Its Portfolio Of Properties

Brand Tango Names James Kluetz As President And Chief Creative Officer

Dial An Exchange And timeshareAdvisor Team Up To Provide DAE Members With Resort Reviews

NTOA Releases First Timeshare Owners Study

Unlimited Vacation Club Chooses INTUITION To Increase Vacation Club Awareness

NTOA Renews Sponsorship For GNEX 2016 Timeshare Conference

Travel To Go Commended For Customer Satisfaction

Send Me On Vacation Announces Poker Tournament To Benefit Breast Cancer Survivors

DAE Europe Introduces ‘Welcome Home’ Campaign

Vacation Education Series For Timeshare Owners, DAE Goes On The Road To Listen And Share Expertise

Weholi Selects INTUITION For Brand Marketing

Interval International To Sponsor Canadian Resort Conference

RTX Traveler Announces Summer/Fall Calendar

DAE Moves To New Phoenix Office

2015 Perspective Magazine Awards Opens For Nominations

INTUITION Has Positive Impact On Timeshare Industry Reputation Online

The Association Of Timeshare Recyclers Engages Perspective Group To Help With Marketing Strategy

Five AMResorts Properties Earn TripAdvisor® Hall Of Fame Honors

National Timeshare Owners Association Proudly Welcomes weholi To Trusted Affiliates

RTX to Exhibit at ARDA World 2016

Perspective Group’s INTUITION Brand Marketing Service Reaches First Milestone

Generator Systems Renews Sponsorship For GNEX 2015 Timeshare Conference

Ron Haylock’s Memory Set To Inspire At Christel House South Africa