Royal Resorts Selects INTUITION To Enhance Brand And Marketing Analysis

Mark Carney 300

Orlando, Florida – May 21, 2014 – (INTUITION by Perspective Group) – Royal Resorts, a pioneer in Mexican tourism and a leader in the international vacation ownership industry has engaged Perspective Group, the leading independent PR & Media company globally for the timeshare industry to assist with its brand monitoring strategies through the INTUITION Brand Marketing service.

Royal Resorts has seven resorts across the tourist destinations of Cancun & the Mayan Riviera and has sold nearly 100,000 memberships to residents from 51 countries. Excellent customer service and overall brand reputation plays a major role in the success of Royal Resorts. Independent surveys report a 97 percent member satisfaction rate, one of the highest ratings received in the vacation ownership industry worldwide – and now by using the INTUITION Brand Marketing service, they will be able to drill even deeper into customer opinions and reviews to analyze what members and guests love about each individual resort, and identify any areas or ideas for improvements to the much loved vacation experience they provide.

“We are delighted to be affiliated with INTUITION and look forward to the significant contribution we are sure that their in-depth analytics and marketing programs will make to our overall strategic marketing direction and brand management,” says Mark Carney, OBE, Chief Sales & Marketing Officer for Royal Resorts.

INTUITION is a brand marketing service that uniquely combines enterprise-level social media monitoring, brand reputation management and competitive analysis with original content creation, PR services and content syndication.

For a resort developer, INTUITION can provide unrivalled insights into conversations about their brand, products, resorts and much more from over 70 million websites, forums, blogs, news sites and social media platforms, segmented into categories to suit each client, such as conversations about Accommodation, Amenities, Food & Drink, Reservations, Staff & Service, Vacation Club Sales and more.

Other applications of the service include, but are not limited to, Marketing Campaign Results Comparisons, Facebook Page Management, Twitter Account Management, Competitive Analysis, Keyword Tracking, Social Media Marketing, Press Release Writing and Syndication.

“We are delighted to be working with Royal Resorts, a company where the customer truly comes first. Our brand marketing service will enable individual employees to more easily manage their online responsibilities such as managing social media accounts, forums, guest reviews, customer service enquiries and marketing analytics, while being able to more accurately benchmark successes that managers can then assign ROI to those successes,” says Paul Mattimoe, President & CEO, Perspective Group.

INTUITION currently tracks and analyzes more than 500,000 brand mentions per month for its clients, which include resort developers, exchange companies, marketing companies, design companies, software companies, management companies, associations, travel clubs, rental companies and more.

About Royal Resorts
Founded in 1975, Royal Resorts is a pioneer in the Mexican tourism industry and now has four beachfront resorts in Cancun: The Royal Cancun®, The Royal Caribbean®, The Royal Islander® and The Royal Sands® and one in Playa del Carmen, The Royal Haciendas®, located at the heart of the Riviera Maya. The latest member of the Royal Resorts collection is Grand Residences by Royal Resorts®, a luxury beachfront resort to the south of Puerto Morelos. The first phase opened on December 7, 2013 and the property is affiliated with The Leading Hotels of the World®. All the Royal Resorts offer spacious fully equipped suites and an array of five-star amenities and activities.

Operated by Perspective Group, the leading independent PR & Media company globally for the timeshare industry, INTUTION provides a compelling combination of traditional PR, print advertising, online marketing and social engagement tools that assist companies with overall brand visibility, online credibility, customer communication and in-depth strategic marketing analysis. For more information visit

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The Association Of Timeshare Recyclers Engages Perspective Group To Help With Marketing Strategy

Maximize Value Of Membership With RTX End-Of-Year Checklist

DAE South Africa Introduces More Benefits For Gold Advantage Members

Classic Holidays Launches Impressive New Website

Residence San Rossore Signs With Dial An Exchange Italy

RTX Traveler Magazine Now Available Online

Unlimited Vacation Club Celebrates Five Years Of Growth

staySky® Vacation Clubs Is Honored With A Prestigious Perspective Magazine Award

UVC Resorts Win Best Hotels Awards Selects INTUITION For Brand Marketing

Royal Resorts See Success With All-Inclusive Packages

Classic Holidays Wins Best Management Company Three Years Running Sponsors Canadian Resort Conference

staySky Vacation Clubs’ Lake Buena Vista Resort Village and Spa Selected as 2016 Interval International Premiere Resort

Dial An Exchange To Supply Exchange Services To Royal Aloha Vacation Club Members

National Timeshare Owners Association Widens Reach Into Canada

DAE Australia/New Zealand Appoints Business Development Manager

Australian Timeshare Owners Applaud DAE Initiative

DAE Members Hit High Note With Branson Vacations

@Work International Expands US Footprint With Viewpoint Deal

DAE Global First To Sponsor GNEX 2015

DAE Has Eye On Dubai For Vacation Exchange

Trade Up Travel to Host CRC 2016 Opening Party as a Platinum Level Sponsor

Last Chance To Enter ‘Vacatia on Us!’ $10k Sweepstakes

DAE Offers James Bond-Worthy Escapes To Jamaica

DAE Delivers Educational Magazine For Europe Members

Unlimited Vacation Club Members Can Now Make Yacht Reservations Easier Than Ever Before

DAE Invitational Drives New Experiences For Members

Unlimited Vacation Club Announces New Resorts In Mexico, Latin American And The Caribbean

DAE Announces FLUXX Party At GNEX 2015 Timeshare Conference

Dial An Exchange Prepares For Major Announcement

Classic Holidays Continues Support For Hannah’s Chance Foundation

First Canadian Resort Conference Delivers Powerful Content

Classic Holidays’ Gail O’Neill Nominated For Women In Business Award

RTX to Exhibit at ARDA World 2016

Holiday Systems International Confirms As Exhibitor At Canadian Resort Conference

Classic Holidays’ CEO Ramy Filo awarded Top Honour

DAE Thailand To Host Timeshare Owner Education Session

staySky Vacation Clubs Celebrates Banner Summer Season

RTX Partners With NTOA

TradeWinds Selects INTUITION Brand Marketing Service To Promote Yacht Charters

Team Classic Gears Up To Smash Rally Target For Charity

UVC Members Will Now Be Able to Enjoy New F&B Offerings Thanks to AMResorts®’ 24-Hour Dining Program

Brand Tango’s Unlimited Vacation Club Brochure Wins Again

DAE Drives New Business In The UK

Dreams Las Mareas Costa Rica Offers New Golf Package

Introducing Two New Sunscape Resorts & Spas Properties In Jamaica

Concierge Realty Makes Finding Ski And Oceanfront Villas A Breeze

Concierge Realty Family Vacations

Concierge Realty Makes A Splash With Family-Friendly Beach Resorts

DAE Staff Exchange Expands Trans-Tasman Service

DAE Highlights New Services, Global Growth At ARDA Convention

Resort Travel & Xchange Hits 80,000 Member Milestone

Vacation Tour And Travel Confirmed As Exhibitor At GNEX 2016

DAE Confirms Gold Sponsorship For Canadian Resort Conference

Brand Reputation Management Software Adapted For Timeshare Industry

UVC Has Reached 20,000 Members

Classic Holidays’ Travel Agency Takes Out More Top Awards

Dial An Exchange Brings Island Fun To GNEX 2014

Dial An Exchange South Africa Begins 2013 With Remarkable Growth

New Vacation Club Takes Chill Out Of Winter Travel

Travelers Indulge With TradeWinds Yacht Vacations

CRDA Announces New Appointments To Board Of Directors

GA Keen Realty Advisors Markets Operating Timeshare Resort in Daytona Beach, FL

Classic Holidays’ Mark Stephenson Appointed To ATHOC Hall Of Fame

Unlimited Vacation Club Marks Record With 13 New AMResorts Deals In 2015

Silver Sands Joins Classic Holidays’ Resort Partner Program

2014 Canadian Resort Conference Confirmed For Toronto

TripAdvisor Executive To Speak At The Canadian Resort Conference

TradeWinds Chartered Yachts Continues Expansion

RTX Treats Members To Family-Favorite Vacations

RTX Opens Orlando Call Center

Canadian Resort Conference 2014 To Attract Diverse Audience

Six Unlimited Vacation Club Resorts Receive TripAdvisor 2015 Travelers’ Choice Awards

Perspective Group Highlights New Revenue-Building Services At ARDA Convention

TrackResults Renews Sponsorship For GNEX 2015 Timeshare Conference

LaTour Hotels & Resorts Takes Over Management of Banff Gate Mountain Resort

LaTour Hotels & Resorts Signs Management Contract with Panorama Resort Interval Owners Association

weholi Launches Easy-To-Use Online Timeshare Marketplace

Merlin Software’s Mike Ashton To Join ‘True Value of Data’ Panel At GNEX 2014 Conference

Unlimited Vacation Club Properties Scoop Top RCI Honors

Timeshare Association Set To Address Lifecycle Of Timeshare Ownership

RTX Nominated For Two Prestigious Industry Awards

VacayStay Connect To Sponsor Canadian Resort Conference

Merlin Software Identifies Five Key Benefits Of Its Cloud-Based Timeshare Resort Software

Concierge Realty Selects Perspective Group’s Brand Marketing Service

RTX Sponsors Speed Networking At C.A.R.E.

Significant 2012 Growth Announced by Dial An Exchange South Africa

2014 Perspective Magazine Award Winners Announced

Brand Tango Confirms Silver Sponsorship For GNEX 2014 Timeshare Conference

UVC’s Jorge Herrera Appointed President of AMDETUR

Unlimited Vacation Club Adds New Breathless Punta Cana In The Dominican Republic To Its Portfolio Of Properties

GNEX 2014 Conference Announces Captain Richard Phillips As Keynote Speaker

weholi Sponsors GNEX 2015 Timeshare Conference Launches Platform To Boost Vacation Club Sales