Royal Resorts Selects INTUITION To Enhance Brand And Marketing Analysis

Mark Carney 300

Orlando, Florida – May 21, 2014 – (INTUITION by Perspective Group) – Royal Resorts, a pioneer in Mexican tourism and a leader in the international vacation ownership industry has engaged Perspective Group, the leading independent PR & Media company globally for the timeshare industry to assist with its brand monitoring strategies through the INTUITION Brand Marketing service.

Royal Resorts has seven resorts across the tourist destinations of Cancun & the Mayan Riviera and has sold nearly 100,000 memberships to residents from 51 countries. Excellent customer service and overall brand reputation plays a major role in the success of Royal Resorts. Independent surveys report a 97 percent member satisfaction rate, one of the highest ratings received in the vacation ownership industry worldwide – and now by using the INTUITION Brand Marketing service, they will be able to drill even deeper into customer opinions and reviews to analyze what members and guests love about each individual resort, and identify any areas or ideas for improvements to the much loved vacation experience they provide.

“We are delighted to be affiliated with INTUITION and look forward to the significant contribution we are sure that their in-depth analytics and marketing programs will make to our overall strategic marketing direction and brand management,” says Mark Carney, OBE, Chief Sales & Marketing Officer for Royal Resorts.

INTUITION is a brand marketing service that uniquely combines enterprise-level social media monitoring, brand reputation management and competitive analysis with original content creation, PR services and content syndication.

For a resort developer, INTUITION can provide unrivalled insights into conversations about their brand, products, resorts and much more from over 70 million websites, forums, blogs, news sites and social media platforms, segmented into categories to suit each client, such as conversations about Accommodation, Amenities, Food & Drink, Reservations, Staff & Service, Vacation Club Sales and more.

Other applications of the service include, but are not limited to, Marketing Campaign Results Comparisons, Facebook Page Management, Twitter Account Management, Competitive Analysis, Keyword Tracking, Social Media Marketing, Press Release Writing and Syndication.

“We are delighted to be working with Royal Resorts, a company where the customer truly comes first. Our brand marketing service will enable individual employees to more easily manage their online responsibilities such as managing social media accounts, forums, guest reviews, customer service enquiries and marketing analytics, while being able to more accurately benchmark successes that managers can then assign ROI to those successes,” says Paul Mattimoe, President & CEO, Perspective Group.

INTUITION currently tracks and analyzes more than 500,000 brand mentions per month for its clients, which include resort developers, exchange companies, marketing companies, design companies, software companies, management companies, associations, travel clubs, rental companies and more.

About Royal Resorts
Founded in 1975, Royal Resorts is a pioneer in the Mexican tourism industry and now has four beachfront resorts in Cancun: The Royal Cancun®, The Royal Caribbean®, The Royal Islander® and The Royal Sands® and one in Playa del Carmen, The Royal Haciendas®, located at the heart of the Riviera Maya. The latest member of the Royal Resorts collection is Grand Residences by Royal Resorts®, a luxury beachfront resort to the south of Puerto Morelos. The first phase opened on December 7, 2013 and the property is affiliated with The Leading Hotels of the World®. All the Royal Resorts offer spacious fully equipped suites and an array of five-star amenities and activities.

Operated by Perspective Group, the leading independent PR & Media company globally for the timeshare industry, INTUTION provides a compelling combination of traditional PR, print advertising, online marketing and social engagement tools that assist companies with overall brand visibility, online credibility, customer communication and in-depth strategic marketing analysis. For more information visit

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INTUITION’s Social Media Monitoring Platform Provides Crucial Real Time Analytics

Fermin Cruz

weholi Confirms Sponsorship Of GNEX 2016 Timeshare Conference

2015 Perspective Magazine Awards Opens For Nominations

True Incentive Confirmed As Exhibitor At GNEX 2016

Travel To Go Flying High Post-ARDA World

First-Of-Its-Kind Corporate Culture Program Debuts At GNEX 2015 Conference

Dial A Change: Unveiling The New Look DAE

Resort Travel & Xchange Provides Timeshare Exchange Alternative

CRDA Announces New Officers And Directors

CRDA Announces Finalists For 2014 Cornerstone Award

GNEX 2014 Conference Attendance Exceeds 100 Companies

Don’t Let the Post-Holiday Blues Get You Down

DAE Global First To Sponsor GNEX 2015

RTX Posts Record Highs For January

DAE Thailand To Host Timeshare Owner Education Session

DAE Australia/New Zealand Appoints Business Development Manager

Resort Travel & Xchange’s Justin Hunter Elected to CRDA’s Board of Directors

DAE Nominated As Finalist In 2014 ARDA Awards

TrackResults Reveals Vacation Ownership Clubs Are Becoming Analytical Competitors

Getaways Resort Management Sponsors Canadian Resort Conference

DAE’s Regional Focus Benefits Customers

UVC’s Jorge Herrera Appointed President of AMDETUR

Classic Holidays Resort Directors’ Conference Tackles Ageing Timeshare Owners

TrackResults Renews Sponsorship For GNEX 2015 Timeshare Conference

RTX Provides Owner Education At First NTOA Meeting Of 2015

The Association Of Timeshare Recyclers Works To Rebuild Industry Image

Roy Peires Confirmed As A Keynote Speaker For GNEX 2014 Conference

Mario Lopez Stars In Vacation Fun At Now Amber Puerto Vallarta

5-Star Customer Service Pays Off For Travel To Go

DAE Taps John Locher And Associates To Provide Business Marketing Solutions

Owners Turn Unused Timeshare Weeks Into Cash

DAE Sponsors 2014 TATOC Conference

Travel To Go President & CEO Nominated For San Diego Magazine’s Woman Of The Year Award

Unlimited Vacation Club Celebrates Five Years Of Growth

Inaugural DAE Golf Tournament Wins Over Taupo

Vacation Club Travel To Go Announces Increased Membership

Unlimited Vacation Club To Celebrate The Winter Holidays With Members This Season

GetAways Resort Management Sponsors GNEX 2016 Conference

DAE And Youngcare Partner Up To Change Young Lives

Concord Confirmed As Exhibitor At GNEX 2016

UVC To Open Zoëtry Villa Rolandi Isla Mujeres Cancun

AMResorts Announces Grand Opening Of Zoëtry Villa Rolandi Isla Mujeres Cancun

GA Keen Realty Advisors Markets Operating Timeshare Resort in Daytona Beach, FL

DAE Invites Members To Dive Into Fun

Canadian Resort Development Association Members Sweep 2015 ARDA Awards

DAE Takes Out Timeshare Industry’s Top Awards

TimeshareAdvisor, New Website for the Timeshare Resort Industry

American Resort Collection Secures First Management Agreements & Inventory Acquisitions

Classic Holidays Members Benefit From More Choice As Holiday Ownership Industry Grows

Royal Resorts Protects Sea Turtles In Cancun, Mexico

INTUITION Brand Marketing Confirms Strategic Partnership With BragFire

RTX Confirms Sponsorship Of The Canadian Resort Conference

Royal Resorts Sea Turtle Protection Program Exceeds 500,000 Releases In Mexico

Oombaga Wins Prestigious Ace Innovator Award At ARDA World 2013

staySky Vacation Clubs Offers Colorful Fall Getaways To America’s No. 1 Destination

Leadership Culture Retreats Launched For Timeshare Industry

Timeshare Recyclers Offers Ethical Trade-in Solutions

Perspective Group Expands PR Division With New Hire

Classic Holidays Acquires Monad Pacific Management

Perspective Group Highlights New Revenue-Building Services At ARDA Convention

Dial An Exchange Confirms Platinum Level Sponsorship For GNEX 2014 Timeshare Conference

Classic Holidays Supports Charity To Raise Cancer Awareness

DAE Members Hit High Note With Branson Vacations

Dial An Exchange China Announces Impressive Rise in 2012 Numbers

Extreme Engineering Amenity To Open At Summer Bay

Dial An Exchange South Africa Sees Growth Due To Implementation Of New Programs

Rebrand Leads To Continued Growth For DAE

Unlimited Vacation Club By AMResorts Awarded RCI Gold Crown

Give The Gift Of A Vacation With UVC’s Unlimited Sharing Program

RTX Presents Full Palette Of Vibrant Fall Getaways

Royal Resorts Celebrates 20th Anniversary Of Employee Education Program

staySky Vacation Clubs Broadens Lifestyle And Travel Horizons

DAE Head Reappointed As GATE Chairman

Alliance Sales & Marketing Adds New Cloud Based iTeam Business Solution To Its Portfolio

Voyages by RTX Launches

DAE Signs With Beirut Timeshare Resort

DAE Introduces Online Resort Reviews For Members

Brand Tango Names James Kluetz As President And Chief Creative Officer

TrackResults Announces Record Month Attracting Seven New Clients

Classic Holidays Renews INTUITION Service Through Perspective Group

Canadian Resort Development Association Announces New Chair

DAE Appoints New Zealand Customer Service Manager

DAE South Africa Grows Numbers With Remarkable Service

Significant 2012 Growth Announced by Dial An Exchange South Africa

Dial An Exchange USA Takes Home Best Service Provider Award At GNEX 2013

AMResorts Named Top Hospitality Company By CNN’s Expansión Magazine For Fourth Consecutive Year

Association Of Timeshare Recyclers & Heather Guffin Exhibit At ARDA World 2014, Booth #809

AMResorts Breaks Ground On Now Onyx Punta Cana Resort Alongside the President of the Dominican Republic President, Danilo Medina

staySky Vacation Clubs Celebrates Banner Summer Season

Alliance Sales & Marketing Engages Perspective Group To Promote New Software Platform

CRDA Announces New Appointments To Board Of Directors

National Timeshare Owners Association Appoints Wesley Kogelman To Advisory Board

staySky® Vacation Clubs Appoints Jack Chevrier As President