TripAdvisor Executive To Discuss Impact Of Online Reviews At GNEX 2014 Conference


Orlando, Florida – January 8, 2014 (INTUITION by Perspective Group) – GNEX 2014 Timeshare Leaders Conference announces guest speaker from travel website giant, TripAdvisor.

The Global Networking Expo (GNEX) attracts senior level executives from more than 100 companies spanning six continents who represent the core of the global vacation ownership industry.

Amongst these conference attendees are major resort developers and hoteliers who will be particularly interested in listening to the latest guest speaker to be announced by the event organizers.

Mark McCullough is the Territory Manager for the Eastern United States, Canada and Mexico for TripAdvisor for Business, with a focus on prospective and existing large hospitality group clients, which now includes some of the timeshare resort developer giants who operate mixed-use properties and have portions of accommodation available on a nightly basis to the general traveler.

Mark will address GNEX 2014 Conference delegates and share TripAdvisor statistics that will help explain the growing impact of online reviews on the hospitality industry and how to best work with this modern social communication channel to improve occupancy results at resorts and hotels.

“In this day and age, having a strong social media strategy that is unique to your business is essential, “says Mark McCullough, Territory Manager for TripAdvisor. “TripAdvisor is a global platform and offers a great service for businesses that offer rooms on a nightly basis. I look forward to sharing best practices and advanced, tested strategies for accommodation businesses looking to get the most out of their presence on the site.”

In addition to earning a Bachelor’s of Arts from MaryMount University, Mark holds Revenue Management Certifications from both Cornell and the Hospitality Sales & Marketing Association International. His experience and expertise comes from years of working within the travel and hospitality industries for companies such as Blackstone Private Equity, Orbitz, Smarter Travel Media and most recently TripAdvisor.

TripAdvisor, the world’s largest travel site, provides trusted advice from real travelers helping other travelers plan and experience the perfect trip. Operating in 34 countries, TripAdvisor branded sites make up the largest travel community in the world with more than 260 million unique monthly visitors and over 125 million reviews covering more than 3.1 million accommodations, restaurants and attractions around the world. Additionally, TripAdvisor includes TripAdvisor for Business, a dedicated division that provides the tourism industry access to millions of monthly TripAdvisor visitors.

“It is imperative for timeshare industry resort developers to grasp the enormity of the impact that social media has on sales made, and rescission levels. TripAdvisor plays a major part in this, and can, if utilized effectively, be a very positive and powerful marketing tool, so we felt it was important to have Mark McCullough join us at GNEX 2014 to meet more of our industry’s major players and share his experience with them,” says Paul Mattimoe, president & CEO of Perspective Group and Founder of the GNEX conference.

Since its inception in 2011, GNEX has continued to build upon its unique platform to foster an independent, level-playing field approach to the industry, where companies large and small, from any association or affiliated group can come together in an environment that centrally focuses on networking and forging new business relationships.

Following successes in the Bahamas, Mexico and California, the Fourth Annual GNEX conference will be held at the Ritz Carlton Sarasota in Sarasota, Florida on February 9-12, 2014.

For more information on this can’t miss event and to register to attend visit

Sponsors and supporters of GNEX 2014 to date include:
DAE, RSG Deedback Solutions, Holiday Systems International, INTUITION by Perspective Group, Oombaga, Travel To Go, Brand Tango, TrackResults Software, Absolute World Group, CapitalOne, CustomerCount, Merlin Software, Resort Travel & Xchange, Shawbrook Bank, Wyndham Vacation Resorts Asia Pacific, Association of Timeshare Recyclers, Alliance iTeam, and Christel House as Charity of Choice.
About GNEX
Hosted by Perspective Group, leading global PR & Multimedia Company for the timeshare industry, the Global Networking Expo is an annual event that brings together top executives from leading companies around the world together for a few days of networking and industry enrichment.

GNEX 2014 – The Global Meeting of Minds, will be held February 9-12, 2014 at the luxurious Ritz Carlton Sarasota in Sarasota, Florida, a destination that offers a sophisticated blend of casual Gulf Coast lifestyle and cosmopolitan excitement. The 2014 networking event includes four nights of social events, speed networking event, sport fishing tournament and two and a half days of educational sessions.

Original Source: TripAdvisor Executive To Discuss Impact Of Online Reviews At GNEX 2014 Conference
Perspective Magazine is the largest independent trade publication for the timeshare and fractional ownership industry globally. Syndication by INTUITION, a leading brand marketing service by Perspective Group.

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Fidelity National Timeshare Provides Online Tools to Agents

Inaugural DAE Golf Tournament Wins Over Taupo

Dial An Exchange Enhances Flexibility Of Timeshare Exchange Banking Service

Dial An Exchange Sponsors Upcoming Australian Timeshare Conference

DAE Global First To Sponsor GNEX 2015

Unlimited Vacation Club Celebrates Three Years Of Providing Exceptional Privileges At Extraordinary Resorts

DAE Offers Vibrant Fall Getaways To British Columbia

2014 Canadian Resort Conference Confirmed For Toronto

Classic Holidays Celebrates A Solid 35 Year History

Send Me On Vacation Announces Poker Tournament To Benefit Breast Cancer Survivors

DAE South Africa Introduces More Benefits For Gold Advantage Members

Timeshare Recyclers Offers Ethical Trade-in Solutions

DAE Scoops Top Honors At Perspective Magazine Awards

CustomerCount Surveys Gather Feedback At 2014 RCI Christel House Open

staySky Vacation Club Hires New Director Of Marketing

The Association Of Timeshare Recyclers Confirm As Exhibitors At GNEX 2014 Timeshare Conference

UVC To Open Zoëtry Villa Rolandi Isla Mujeres Cancun

Grand Residences Riviera Cancun Ranks Number 1 On TripAdvisor

INTUITION To Track Online Behavior Of Timeshare Owners In New Study

Resort Travel & Xchange Selects INTUITION To Increase Brand Awareness

Unlimited Vacation Club Adds New Breathless Punta Cana In The Dominican Republic To Its Portfolio Of Properties

Australian Timeshare Owners Applaud DAE Initiative

The “Friends Of Ron Haylock” Appeal Raises More Than £60,000!

CRDA Announces New Appointments To Board Of Directors

Dial An Exchange Global Team Named ATHOC Corporate Team Of The Year 2013

National Timeshare Owners Association Partners With UCF Professor Dr. Tammie Kaufman

weholi Expands Timeshare Owner Options

staySky Vacation Clubs’ Lake Buena Vista Resort Village and Spa Selected as 2016 Interval International Premiere Resort

Travel To Go Flying High Post-ARDA World Selects INTUITION For Brand Marketing

Travel To Go Confirms Gold Level Sponsorship For GNEX 2014 Timeshare Conference

Brand Tango Confirms Silver Sponsorship For GNEX 2014 Timeshare Conference

Dreams Buenaventura Coming To Panama

Breckenridge Grand Vacations Takes Gold Medals In ARDY Awards Competition

Governor Rick Scott Celebrates Employment Growth At staySky Vacation Clubs

Travel To Go Supports Las Vegas Charity Fundraiser

Rebrand Leads To Continued Growth For DAE

DAE Delivers Successful New Zealand Roadshow

staySky Vacation Clubs Reaches Membership Milestone

Merlin Software’s Mike Ashton To Join ‘True Value of Data’ Panel At GNEX 2014 Conference

Urban Group Properties Join DAE Portfolio

Perspective Group Hires Director Of Client Services

TrackResults Reveals Vacation Ownership Clubs Are Becoming Analytical Competitors

NTOA Confirms As Sponsor At GNEX 2015 Timeshare Conference

Dream Holiday Becomes REAL For Classic Escapes Member

Brand Tango Dominates Local Addys

Classic Holidays Members Benefit From More Choice As Holiday Ownership Industry Grows

RTX Opens Orlando Call Center

Travel To Go Are The Super Heroes Of C.A.R.E.

RTX Nominated For Two Prestigious Industry Awards

Dial An Exchange Provides Added Value To Exchange Membership Through Gold Advantage Program In The USA

Dial An Exchange Offers Members More Holiday Choices Through Options Program

Classic Holidays’ Mark Stephenson Appointed To ATHOC Hall Of Fame

DAE Expands Options Across Pacific Destinations

Classic Holidays Launches Impressive New Website

INTUITION Adds Enhanced Facebook Analysis To Brand Marketing Service

Holiday Systems International Confirms As Exhibitor At Canadian Resort Conference

Travel To Go Reveals Top 5 Vacation Destination Requests

RTX Traveler Magazine Features Maui, Hawaii

National Timeshare Owners Association Selects INTUITION Brand Marketing Service

Heather Guffin With Alliance Sales & Marketing Solutions Attending ARDA WORLD 2014 At Booth #824

Travel To Go Confirms Participation & Sponsorship Of Upcoming C.A.R.E. Conference

Rebrand Delivers Strong Growth For DAE

Dial An Exchange Confirms Participation Of New Resorts Across Europe

Dial An Exchange China Announces Impressive Rise in 2012 Numbers

Introducing Two New Sunscape Resorts & Spas Properties In Jamaica

NTOA Sponsors Canadian Resort Conference

Breathless Resorts

Girl 3 Stays Free At Breathless® Punta Cana Resort & Spa

Classic Holidays Welcomes TATOC’s Harry Taylor To Directors Conference

DAE Adds New Top End Options To Resort Portfolio

Canadian Resort Conference 2014 To Attract Diverse Audience

Dial An Exchange Renews INTUITION Contract With Perspective Group

Breathless® Punta Cana Rocks The Party With Planet’s Sexiest DJs

Travel To Go’s President And CEO Jeanette Bunn Becomes Co-President Of Send Me On Vacation

Global Timeshare Conference To Celebrate 5th Anniversary

SPM Resorts, Inc. To Manage Atlantic Terrace Condominiums

RTX Renews Sponsorship For GNEX 2016 Conference

DAE Appoints New Zealand Customer Service Manager

Interval International To Sponsor Canadian Resort Conference

Pure Gold: DAE Offers Great Escapes To Sunny California

LaTour Hotels & Resorts Takes Over Management of Banff Gate Mountain Resort

Wyndham Vacation Resorts Asia Pacific To Sponsor GNEX 2016 Timeshare Conference

RTX Announces Full Calendar of Fall Conferences

Dreams Las Mareas Costa Rica Offers New Golf Package

New Appointments Take DAE To Next Level

Travel To Go Promotes Australian Vacations

UVC Resorts Win Best Hotels Awards

Travel To Go To Broadcast Live From The ARDA Convention

Deedback Solutions Presents Captain Richard Phillips At GNEX 2014 Conference

Extreme Engineering Has Been Nominated As An ARDA Awards Finalist

TradeWinds Chartered Yachts Continues Expansion

Executives From Dial An Exchange To Participate In ARDA World

Brand Tango Names James Kluetz As President And Chief Creative Officer

Dreams Los Cabos Suites Golf Resort & Spa To Re-open In October

Jim Madrid Confirmed As A Keynote Speaker At Canadian Resort Conference

Trade Up Travel Confirms Platinum Sponsorship Of Canadian Resort Conference

Oombaga Confirms Platinum Level Sponsorship For GNEX 2014 Timeshare Conference

Grand Tour Gala 2014 Ready For Biggest Night Of Travel, Tourism And Hospitality Recognition In Central Florida

Festiva Adventure Club Selects RTX Premium Plus For Members

Travel To Go Embraces Change As Travel Industry Evolves

DAE SA Opening Up A World Of Touring Options With GATS Leisure

Resort Travel & Xchange Looks Back On A Milestone Year With Exciting Initiatives For 2016

Merlin Software One of the First to Launch RCI Property Management System Interface

Dial An Exchange Partners With Oombaga To Provide Mobile Exchange Applications

Brand Reputation Management Software Adapted For Timeshare Industry

Karma Royal Group Revamps Royal Resorts Brand